REVIEW: Jofit - Creating Confident Women Through Apparel

At the PGA Show in Las Vegas in August, there is one booth in particular I always visit and that is Jofit.  Their booth isn’t really a booth at all.  It’s space on the show floor that is lined with mannequins dressed in Jofit outfits.  Their staff is as well, and they’re among the most enthusiastic in golf apparel and believe in the brand they represent.  I really feel the best way to present apparel is worn and in complete outfits.  It is the only way to truly get a feel for the brand and the fit.  As a site, this is the first time iGolfReviews examined the brand in-hand.

The company was founded by Joanne Cloak, a modern day superhero.  A wife, mother, school teacher, and avid golf aficionado that just wanted better looking, better fitting apparel.  Was that too hard to ask?  Apparently it was, so the Canadian born Pennsylvanian started the apparel brand bearing her name in the basement of her home 13 years ago.

​Women’s golf apparel of yesterday [and much of it today], was very boxy and unflattering.  Cloak set out to design fashionable golf apparel that was functional, athletic, and tailored correctly in all of the right places.  The result are pieces and designs that inspire confidence and look great.  Cloak is said to try on each piece that bears the Jofit name before it goes into production. 
First and foremost, Jofit apparel is inspired, well, by the fit of the clothing.  

Jofit Features:

Extended Sizes: From XXS to XXL, Jofit has a fit for all women.
Wide Contoured Waistbands: Designed to smooth and flatten your waistline and stomach for an hourglass appearance.  No muffin top!
4-Way Stretch: Fabric that won’t bag or sag during the movements of golf.
Rear Patch Pockets: Scorecard width and designed to hide cellulite and give yourself a lift!
Tops Fit for a Woman’s Body: Not boxy and designed to give the waist shape and scooped bottom hem that lengthens your leg line and generous length so you can swing with confidence.
2-Way Zipper: Creates a narrower waistline and let’s you zip to your level of comfort.
Sun Protection: Fabric if UPF 50.

Jofit Sierra Collection

This winter, Leah had the opportunity to wear some of the pieces from the Sierra Collection.  The Sierra Collection is inspired with to be bold with rich purple, gray and white.  The pieces are classy and elegant with the functionality of the Jofit design.

Sleeveless Mock-Sierra Swirl: $82
Piped Ruffle Skort Long-Sierra Swirl: $88

Performance Sleeveless Polo White: $76
Cropped Pant Fog: $110
Signature Canvas Belt White: $50
Jo Visor OS: $26

Center Seam Cutaway Polo Purple Mist: $82
Belted Bermuda Short Fog: $94
Reversible Belt Fog: $30
Jo Visor: $26
Jofit is a brand that is built around the fit and style of their apparel.  Their apparel is designed to fit all shapes and sizes, and tailored to complement the women’s body.  Jofit is currently available at 2,500 retailers thought the U.S. They also opened their flagship retail locations inJupiter, FL and Corona Del Mar, CA.  Jofit also features lifestyle, fitness, and tennis collections as part of their well fit portfolio.