Callaway MD3 Wedges by Anthony Taranto - #BestLookingGear
Things started to change over at Callaway Golf in 2012. Chip Brewer was appointed as the CEO and the world was introduced to the walking, talking, caricature of Callaway marketing, Harry Arnett. Arnett proclaimed that it was the beginning of a new era at Callaway Golf, and things would be different. He waged what he coined the “Five Year War” to regain market share in the equipment landscape. It was marketing that changed marketing.
Follow Anthony Taranto on Instagram @Anthony.Taranto or on Twitter: @TarantoAnthony
It’s no surprise that Taranto works closely with, Roger Cleveland in putting together a set of wedges for touring professionals.
“I work with Roger often, he will be out at an event and come to me with a list of wedges to build. Its pretty amazing to me to work with him on wedges. He is very cool and more than willing to answer my questions and show me how to grind wedges” -ANTHONY TARANTO
Although he works on every club throughout the bag, the wedge has become his specialty as Taranto has transformed his craft into an art. Callaway identified a need to offer their staffers and VIP’s something different in customization rather than simple initial stamping or paint-fill variations. They began offering sand blasted images and designs as part of their tour department portfolio as a custom option. The result was some of the best and most unique looking personalization in the game.
“Ever since I came up with a new way to customize wedges, it’s been nonstop.” -ANTHONY TARANTO
…And just like that…
In addition putting together these custom wedges for tour professionals, a limited number are made available to VIP’s and those being fit at the Ely Callaway Performance Center. Callaway is presently considering offering Taranto’s designs to the general public on a limited basis and plans haven’t been finalized. Yes, you read that correctly…tour professionals, VIP’s, and maybe even you.
“Callaway is working on offering my services to the public but they want to make sure they do it right. There should be something happening soon.” -ANTHONY TARANTO
“I love my job, it doesn’t feel like work at all. I get to build golf clubs for the best players in the world and celebrities. The most rewarding part of my job is when a player gives me a shoutout with pictures on their social media. It lets me know that they really like what I’m doing and that they enjoy the wedges I personally make just for them. I really enjoy working at Callaway. The leadership we have here is the best we have had in a long time. Chip Brewer and Mark Leposky are such down to earth guys. They are both in the tour department often, asking us to tweak or build new stuff for them. They get what makes us, Callaway.” -ANTHONY TARANTO
Hey Anthony, you get what makes Callaway. And, you’re doing a remarkable job.
ANTHONY TARANTO – WHAT’S IN THE BAG
3Wood: Callaway Hawkeye
Hybrid: Callaway Apex 2
Utility: Callaway Apex UT 24 bent one degree strong
Irons: Callaway Apex 16’ 5-9 (shafted with black-out UST MAMIYA Recoils)
Wedges: Callaway MD3 46 (bent to 45)
Callaway MD3 52 (bent to 50)
Callaway PM Grind 56 (bent to 55)
Callaway PM Grind 60
Putter: Odyssey #1 Toe Up
Ball: Callaway Chrome Soft
Low Round: 70 at Traditions in Palm Desert, CA